We need that insight to figure out how to better push customers toward a purchase, and having them answer a simple yes or no to even well thought-out questions isn’t enough.” “Ninety-nine percent of the time, we use open-ended questions. He regularly uses surveys to help clients optimize their conversion rates. If you need a detailed answer to inform your business decisions - such as getting insight into customers’ experiences on your website - then open-ended questions are the way to go.ĭale Broadhead, founder of Conversion Hut, knows this firsthand. While yes/no questions are easier and quicker for your respondents to answer, you don’t get as much detail. When surveying, there’s a delicate balance between close-ended questions (yes/no) and open-ended questions. Good design not only gives a better first impression (it only takes one tenth of a second to form one!), but it also keeps your survey participants more engaged. With Jotform, you can create a visually stunning survey. However, it’s difficult to give your Google forms any real visual identity - the branding functionality is limited to changing a few colors and adding a logo. It can be off-putting when you direct someone to an external site, even if that site is Google.” With Google Forms, you can address this point by adding your company logo and adjusting the form’s background color. Johnny Woods, director at Thrive, points out, “Whether it’s internal or external, you want to assure the user the information they provide is for your organization. This is why branding is an important consideration, even with a simple form.īut there’s also a practical angle to branding your forms. When you think “survey”, you probably don’t think “branding tool.” But just like any materials you present to your customers and business partners, it’s important to remember that they represent your business. To ensure people fill out your survey and you get the information you need, we recommend incorporating elements of your company’s branding and asking open-ended questions.
0 Comments
Leave a Reply. |